Elon Musk has announced the introduction of two new premium membership categories for his social media network, X, formerly known as Twitter.
"One is more expensive but has no ads, and the other is lower-cost with all features but no reduction in ads," the billionaire stated in a post on X.
It happened at the same time that the company began charging $1 to new users in the Philippines and New Zealand for platform access.
Musk withheld further information on the project.
According to the company's website, new users who choose not to subscribe will only be allowed to perform "read-only" activities, such as reading posts, viewing videos, and following accounts.
Whether there will be any free options is unknown.
Musk has long maintained that charging for the service is the best way to get rid of bots and phony accounts on the social media network.
Ever since assuming control of the company in October of last year, he has endeavored to get customers to subscribe to an upgraded service, now referred to as X Premium. Some customers now choose to subscribe to the BlueTick service for $8 a month.
Its "Not a Bot" subscription option seeks to lessen bot activity, spam, and platform manipulation.
He has also made an effort to get marketers to return to X by providing discounts.
Marketers have stopped running advertising on the platform as a result of Musk's abrupt changes, which include huge layoffs and the dissolution of content moderation teams.
While acknowledging that the platform's income has suffered, he placed the blame on activists for exerting pressure on advertisers.
Larger internet firms have also dabbled in combining subscription and ad-supported services.
While there are ad-supported premium and free versions of YouTube offered by Alphabet, there are also paid, albeit less expensive, ad-supported plans available from Netflix.
Similar to X, YouTube is powered by user-generated content and pays creators a portion of its membership fees.
Content producers receive a portion of X's ad income, but the company did not say whether or not to pay them under ad-free subscription arrangements.
Advertisers have not flooded back, fearing their advertising would display next to improper content, despite Musk's attempts to monetize X in the face of criticism over the platform's inadequate content filtering.
Following the dissemination of false material on its platform in the wake of the Israel-Palestine conflict, the European Commission opened an inquiry against X last week to see if it conforms with new digital regulations regarding unlawful and harmful content.