Massive Price Hike Irks Ring Video Doorbell Customers

The firm, which is owned by Amazon, insists that it still provides some of the best value in the industry.

Massive Price Hike Irks Ring Video Doorbell Customers

Users of Ring video doorbells have reacted furiously to a massive price increase being introduced in March. 

After purchasing the gadgets, users may pay a membership fee to store video in the cloud, download clips, and receive discounts. 

For basic plan consumers, the subscription price will increase by 43%, from £34.99 to £49.99 per device per year.

The company, owned by Amazon, said it still offered "some of the best value in the industry." 

Its customers appear not to agree.

One person posted on the Ring discussion board that they would cancel their subscriptions and boycott the firm.

Another user wrote: "A 40% rise in annual fees for no additional perks. Not even an attempt to justify."

Many additional customers stated they had terminated their memberships, and others said they had previously suggested the cameras but would not again. 

In a statement, the company said: "Since Ring launched its Protect Basic Plan in 2015, we've regularly found ways to enhance the plan to give our customers more value. As we continue to invest in our services, we are adjusting the cost for our Protect Basic plan." 

The base package has doubled in price since 2022, when each gadget cost £24.99 per year. 

Ring subscribers can now make monthly payments. Their monthly rates are going from £3.49 to £4.99.

The initial cost of the doorbells presently ranges from £49.99 to £169.99, according to Ring's website. 

There is still a way to utilize Ring products without paying a monthly fee, but it offers far fewer features.

This article was originally published on the BBC.