Apple Unveils iMac, MacBook Pro Models Featuring M3 Chips

‘The models also promise 22 hours of battery life and a display that’s 25% brighter than its previous version.’

Apple Unveils iMac, MacBook Pro Models Featuring M3 Chips

The colorful iMacs and MacBook Pro lineup from Apple recently got quicker.

The company unveiled a few new laptops and its next generation of custom-made CPUs, the M3, M3 Pro, and M3 Pro Max, during a livestreamed event on Monday night.

The phrase "scary fast" used for the occasion appeared to be a reference to both Tuesday's Halloween holiday and the introduction of the next-generation silicon chip series. At the start of the pre-recorded presentation, Apple CEO Tim Cook emerged in all black, standing in front of what seemed to be a smoke machine in a poorly lit area of the company's Cupertino, California, headquarters.

Unveiling a new CPU may not seem all that exciting, but it will be the foundation of Apple's newest devices, allowing for greater speed and functionality than before. For instance, according to Apple, the M3 family of CPUs now has up to 2.5 times quicker speeds and up to 50% faster core processing capability than the M1 family. Artificial intelligence and sophisticated visuals may be supported by the processors because they are constructed using 3-nanometer technology.

During the unveiling, an Apple official declared, "It will bring a whole new level of graphics to the Mac." "These are the most sophisticated chips designed for a personal computer to date."

In the talk, Apple demonstrated how an analysis might be performed on an M3 device for difficult jobs like DNA and RNA sequencing, which can be done from any location on the globe and help detect early-stage malignancies or prevent pandemics.

The M3 Pro and M3 Pro Max CPUs will be used in the next 14- and 16-inch MacBook Pro notebooks. Space grey will be replaced with a new color called "space black" on the models, even though they still have the same appearance as their predecessors. According to Apple, the MacBook Pro option with the M3 Pro Max CPU is about 11 times quicker than the fastest Intel-based MacBook Pro line and has up to 8 TB of storage in addition to 128 GB of memory.

In addition, the models boast a display that is 25% brighter than the previous generation and a battery life of 22 hours. The pricing of the 14-inch MacBook is $1,599, while the 16-inch laptop is $2,499 at launch.