AI To Improve Traffic Flow In Hull 

Officials believe it could help to reduce congestion and improve air quality.

AI To Improve Traffic Flow In Hull 

A new initiative using artificial intelligence (AI) to enhance traffic flow in Hull has been launched.

The technology will be used to analyze data collected during morning and evening rush hours on major metropolitan and intercity roadways.

The traffic signal sequence is then changed using computer software to keep vehicles flowing.

Officials believe it might help alleviate traffic congestion and improve air quality.

The scheme was launched last summer, and the technology was first utilized in December.

Councillor Mark Ieronimo, Hull City Council's portfolio holder for roads, highways, and transportation, stated: "The public has made it plain that they want us to improve congestion and traffic.

"Things like journey times really matter, and people want better environmental and health outcomes too."

The system is being tested along County Road, Spring Bank, Cottingham Road, Freetown Way, and Anlaby Road.

The study will continue throughout 2025 and may be expanded to other regions of the city.

Keith McCabe, CEO of Simplifai Systems, which is collaborating with the council, stated that AI's "speed" may develop traffic models in "minutes rather than days."

This article was originally published on the BBC.